Advertising is the way great brands get to be great brands.
We Are Awesome Folow Us




As the name suggests, this theme is connected with the zodiacal signs associated with the different months of the solar calendar (still used in Persia), which is based on astronomical observations.

The Persian (solar) year starts as the Earth initiates a new cycle around the sun (21st of March in the Gregorian calendar) and according to this calendar the astrological signs appear in the following order: Aries, Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio, Sagittarius, Capricorn, Aquarius, Pisces.

The patterns and  hand-embroideries of the signs made on the garments are inspired by the drawings of the ancient Persian manuscript called ‘The Wonders of Creatures’(‘Aja’ib al-Makhluqat wa Ghara’ib al-Mawjudat). 

PAIRI DAEZA wishes to establish an emotional connection with the wearer of the Zodiac items, as they allow for a high level of self-expression.